A Certified Google Ads agency that gets you enquiries

No. It's a simple month-to-month agreement, and you can stop whenever you like. We'd rather keep you because the campaign is bringing in work than because a contract says so.

Work it back from what a job is worth. If an average customer brings in $400 and you want ten more a month, the budget has to cover the clicks it takes to win ten. What that costs depends on how competitive your area is, so we size it with you before anything goes live. Most businesses start small and scale once the cost per enquiry holds up.

Usually in the first week or two, because someone searching for a service needs it now rather than next month. The first month is mostly learning which searches turn into paying customers, and the cost per enquiry normally improves from there as we cut what isn't working. Judge the campaign on months two and three, not the first fortnight.

Usually it comes down to a few things: paying for searches that were never going to book, no negative keywords to stop the clicks you don't want, sending people to a homepage instead of a page about the service, and no tracking to show which clicks were worth it. We audit the old account first, keep what was working and fix the rest.

Because a page built around one service gets far more enquiries than a homepage listing everything you do. Someone who searched for a specific service wants to land on a page about that service, with proof you're the right choice and one obvious way to enquire. We build it as part of the set-up, with the tracking built in.

Most of the work happens after launch. We refine the account daily: cutting searches that bring the wrong enquiries, adding negative keywords, moving budget to what's booking, and testing ad copy and landing page changes. You see it all in a dashboard built around enquiries and cost per enquiry, not clicks and impressions.

Google Ads reaches people who are searching for your service right now, so they're ready to enquire. Facebook and Instagram ads interrupt people who weren't looking, which works better for awareness than for bookings. For a service business that needs enquiries this month, search is the safer place to start, and it's the one we specialise in.

It's a badge Google gives agencies that meet its bar for account performance, ad spend under management and certified staff. In practice it means your campaign is run by people Google has checked, with a direct line to Google's support when something needs fixing. It isn't a guarantee of results, so judge us on the enquiries, not the badge.

No. Apto Digital is based on the Gold Coast, and many of the businesses we work with are here or elsewhere in South East Queensland, but we run Google Ads for service businesses right across Australia. The campaign is built the same way wherever you are: around your service area, what a job is worth to you, and the searches that turn into enquiries. Being local just means we know the Gold Coast market first-hand.