James Topalov - Managing Director
Let’s get personal
In an ever-evolving business landscape, 'Apto' (Latin for 'adapt') — resembles flexibility and resilience. Our core principle of adaptability, rooted in our name, is not just a strategy—it's our pledge to progress. We navigate the digital marketing landscape with agility and innovation, always anticipating and aligning with our clients' needs. With Apto, adapting to the future means actively shaping it.
A brief history
In 2022, Apto Digital was founded by James Topalov - A digital marketing professional turned business owner.
James holds a double degree in business and international business, with a double major in marketing and management. With over 9 years of experience in digital marketing, James has managed and executed extremely successful Google, Meta, and SEO campaigns. Prior to launching his own agency, James worked at a local digital marketing firm where he honed his skills in digital strategy, ad campaign creation & optimisation, and analytics implementation for some of the largest companies in Australia.
In recognition of his work in digital marketing, James was awarded the Rotary Pride of Workmanship Award in 2021. This award recognises individuals who demonstrate exceptional work ethic, dedication, and skill in their profession.
Apto Digital
Since our launch in 2022, we have experienced rapid growth, taking on various clients across 30+ service-based industries.
We've witnessed first-hand the many challenges small businesses face. From DIY marketing disasters to being taken advantage of by so-called "boutique" agencies, we understand what you've been through. Marketing is tough—it's not supposed to be easy. We're proud and grateful to support businesses as they navigate this competitive landscape.
We believe in making marketing accessible, transparent, and effective. With Apto, you gain more than just a service provider, you gain a partner dedicated to propelling your business forward. Together, we can navigate the complexities of the market, ensuring your business not only thrives, but leads in it’s industry.