Toowoomba Dermal & Oedema Clinic
Toowoomba Dermal & Oedema Clinic is the first allied-health skin clinic in Toowoomba, led by Dermal Clinician Genevieve Topalov.
The clinic handles skin, lymphatic, and adipose conditions with an emphasis on tailored treatments, from acne, pigmentation and rosacea to eczema and scarring. Genevieve is also an accredited lymphoedema therapist, supporting clients managing lymphoedema and lipoedema.
- Industry
- Health & Wellness
- Timeframe
- First month with Apto
- Headline result
- 27 new bookings generated
What they needed
Following a period of rapid growth since the clinic's launch, word-of-mouth and referral bookings began to taper off. Referrals can only get you so far, and relying on them alone rarely sustains consistent growth, with leads that are unpredictable and few and far between.
Reaching patients actively searching for care
We launched a Google Ads campaign designed to reach potential patients actively searching for the clinic's services. This replaced the unpredictable nature of referrals with measurable, consistent customer acquisition, giving the clinic a reliable source of new bookings it could count on month to month.
The numbers that matter
First month with Apto
- New bookings generated
- 27
- Cost per booking
- $40.04
- Average cost per click
- $8.38
New bookings generated
Cost per booking
Average cost per click
In just over a month of working with the clinic, we generated 27 new client bookings. Each booking cost around $40, with potential returns exceeding ten times that investment. The campaign reached people actively searching for the clinic's specific services, showing what targeted Google Ads and a quality digital strategy can deliver together.
Ready to generate consistent customers?
Book a free, no-obligation 20-minute consultation. Fill out the form and we'll be in touch within one business day to talk through your business and how we can help.
- Phone
- 0421 445 965