Case Study: toowoomba Dermal & Oedema Clinic
Toowoomba Dermal & Oedema Clinic is the first allied-health skin clinic in Toowoomba, led by Dermal Clinician Genevieve Topalov.
They specialise in managing skin, lymphatic, and adipose conditions with a focus on providing expert advice and personalised treatments. The clinic offers advanced therapies for various skin issues, including acne, pigmentation, rosacea, eczema, and scarring. Genevieve is also an accredited lymphoedema therapist, helping clients manage lymphoedema and lipoedema.
The Problem
Following a period of rapid growth since the clinic's launch, word-of-mouth and referral bookings began to taper off.
The Solution
Typically, word of mouth and referrals can only get you so much business. In today's market, relying solely on these two mediums may not sustain consistent growth, as leads can be unpredictable & few and far between. Paid advertising offers greater consistency, precise targeting, and the ability to reach a much wider audience quickly.
Apto implemented a digital campaign through Google Ads to acquire consistent bookings for the clinic. By doing this, we could reach potential clients searching for the exact services TDOC offers.
1 month with Apto
The results
Without fancy digital jargon, here’s the run-down. In just over 1 month of working with TDOC, we generated 27 new client bookings for the clinic.
Each booking cost the clinic $40, with the potential to generate over 10+ times that amount in return. This is what we call fantastic return on investment (ROI), which showcases the power of Google Ads and quality digital marketing services.
