Overtime Mobile Servicing
Overtime Mobile Servicing is a trusted local mechanic on the Gold Coast, owned and operated by Carey Gerrard.
With a strong focus on quality workmanship and customer satisfaction, they've built a solid reputation over the years, becoming a go-to name for reliable automotive services in the Gold Coast region.
- Industry
- Automotive
- Timeframe
- First month with Apto
- Headline result
- 30 enquiries generated
What they needed
After growing rapidly through word-of-mouth and referrals, Overtime opened its first mechanic workshop. To keep expanding, they needed a more reliable way to generate consistent enquiries beyond word-of-mouth.
A custom landing page paired with targeted Google Ads
To help them grow, we built a custom landing page designed to convert visitors into leads, and launched a targeted Google Ads campaign focused on generating calls and quote requests. By refining ad targeting and optimising for high-intent searches, we made sure they reached the right customers, driving a steady flow of enquiries to the business.
The numbers that matter
First month with Apto
- Enquiries generated
- 30
- Average cost per lead
- $16.86
- Conversion rate
- 24%
Enquiries generated
Average cost per lead
Conversion rate
In the first month of working with Overtime, our campaign generated 30 enquiries, a steady stream of new business that helped them grow beyond word-of-mouth referrals. Each enquiry cost just $18, and with a booking rate of over 70%, the investment quickly turned into real revenue. It's a great example of how a well-executed Google Ads campaign delivers a strong return, turning a steady flow of enquiries into valuable customers.
Ready to generate consistent customers?
Book a free, no-obligation 20-minute consultation. Fill out the form and we'll be in touch within one business day to talk through your business and how we can help.
- Phone
- 0421 445 965