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Apto Digital
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Case study · Education

Turnaround Tuition

Turnaround Tuition provides mobile tutoring services on the Gold Coast for both primary and high-school students.

They focus on improving student confidence and attitudes toward learning through personalised mentoring.

Turnaround Tuition
Industry
Education
Service
Google Ads
Timeframe
First month with Apto
Headline result
27 leads generated
01 · The challenge

What they needed

After rapid growth fuelled by word-of-mouth and referrals, Turnaround Tuition reached a plateau in client acquisition. They needed a reliable way to keep generating enquiries and to support the launch of a new school holiday program.

Turnaround Tuition — Reaching parents actively searching for tutoring
02 · Our solution

Reaching parents actively searching for tutoring

To help them break through this barrier and achieve sustainable growth, we implemented a strategic Google Ads campaign tailored to their goals. The approach used in-depth keyword analysis, precise audience segmentation, and conversion-focused creative, making their tutoring offerings visible to parents actively seeking educational support.

03 · The results

The numbers that matter

First month with Apto

Leads generated
27

Leads generated

Conversion rate
22.32%

Conversion rate

Cost per lead
$24.06

Cost per lead

Within a month of working together, the campaign delivered more than 20 mobile tutoring bookings at around $24 per booking, strong returns given each booking can generate many times that in value. The results came from strategic Google Ads: keyword research, audience targeting, and optimised ad creative that connected Turnaround Tuition with parents actively searching for tutoring.

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