Mechanic marketing that fills your diary

Work it back from what a job is worth to you. If an average booking brings in $400 and you want ten more a month, the budget needs to cover the clicks it takes to win ten. What that costs depends on how competitive your suburb is, so we size it with you before anything goes live. Starting smaller and scaling once the numbers hold up is usually the smarter move.

Small operators often get more out of it. You can target a tight radius around your workshop, or the area you're willing to drive to, instead of bidding across a whole city. Every dollar goes to drivers close enough to actually book. A chain is paying for reach it can't service. You are not competing with their budget, you are competing for the drivers nearest you.

By choosing which searches you pay for. Someone searching "logbook service" or "major service" is planning maintenance and expects to pay properly. Someone searching "cheapest oil change near me" is shopping on price and will haggle. We build the campaign around the first group and add the second as negative keywords, so you stop paying for clicks you don't want.

Calls usually start in the first week or two, because people looking for a mechanic need one now rather than next month. The first month is mostly learning which searches turn into booked jobs. Cost per booking normally improves from there as we cut what isn't working, so judge it on month two and three rather than the first fortnight.

Yes. A mobile mechanic is selling convenience and a service radius, so the ad has to lead with coming to them and how far you'll travel. A workshop is selling capability, equipment, and being able to keep the car. The keywords overlap but the ad copy and the landing page shouldn't be the same.

It can, but it's usually better as two. They're different offers to different drivers: one wants a hoist and diagnostics, the other wants you in their driveway before work. Splitting them lets you see which side is actually bringing the profitable jobs, and shift budget to whichever you'd rather grow. That's a decision you make with real numbers instead of a hunch.

Your Business Profile should be set up properly either way, and it does a lot of work for map searches. But ads need somewhere to send people, and a page built around one service converts far better than a homepage listing everything you do. You don't need a big website, you need the right page.