Skip to content
Apto Digital
All work
Case study · Dental

West Street Denture Clinic

West Street Denture Clinic is a dental prosthetics clinic in Toowoomba, led by dental prosthetist Peter Topalov.

The clinic designs and fits full and partial dentures, immediate dentures, and implant-retained dentures, and handles repairs, relines, and custom sports mouthguards. It is also the official mouthguard supplier to the Queensland Reds Super Rugby and Super W teams.

West Street Denture Clinic
Industry
Dental
Service
Website + SEO
Timeframe
Since the new website launched
Headline result
2.4x monthly enquiries since the rebuild
01 · The challenge

What they needed

The clinic's reputation was built in the chair, not online. When Toowoomba patients searched for dentures or repairs, the clinic wasn't showing up the way its work deserved, and enquiries leaned on word-of-mouth and referrals rather than the steady stream of people already searching.

02 · Our solution

A website built to win denture searches

We designed and built a new website around the treatments patients actually search for, then kept improving it with ongoing SEO. That work now extends to AI visibility, so whether a patient searches Google or asks an AI assistant who to see about dentures in Toowoomba, the clinic comes up with the right answer.

03 · The results

The numbers that matter

Since the new website launched

Monthly enquiries since the rebuild
2.4x

Monthly enquiries since the rebuild

Enquiries a month, up from 17
40

Enquiries a month, up from 17

Enquiries in the best month
56

Enquiries in the best month

Before the rebuild, the clinic averaged 17 enquiries a month. Since the new site and SEO work took over, the average is 40, and the best month reached 56. That lift has held for eight straight months and counting, all from people searching for exactly what the clinic does.

Get started

Ready to generate consistent customers?

Book a free, no-obligation 20-minute consultation. Fill out the form and we'll be in touch within one business day to talk through your business and how we can help.

We only work with service-based businesses. We'll be in touch within one business day.