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Apto Digital
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Case study · Automotive

40 Aesthetics Mobile Detailing

40 Aesthetics specialises in mobile car detailing services on the Gold Coast and Brisbane.

They offer interior and exterior detailing, paint correction, ceramic coatings, and full vehicle protection, focusing on high-quality products and personalised service, delivering professional results directly to clients' homes.

40 Aesthetics Mobile Detailing
Industry
Automotive
Timeframe
First two months with Apto
Headline result
44 leads generated
01 · The challenge

What they needed

40 Aesthetics was becoming overwhelmed with general detailing work, which left little time to focus on scaling the business. They wanted to shift toward ceramic coatings, a more profitable service, to drive higher revenue and growth, but needed to attract the right customers and streamline their offering to get there.

40 Aesthetics Mobile Detailing — Targeted Google Ads for a higher-value service
02 · Our solution

Targeted Google Ads for a higher-value service

To help 40 Aesthetics shift their focus to ceramic coatings, we implemented a targeted Google Ads campaign. It was the best choice because it let us reach high-intent customers searching for premium car care directly. With precise targeting, we focused on clients specifically interested in ceramic coatings while controlling ad spend to maximise return, and Google Ads' measurable results let us refine the campaign for optimal performance and growth.

03 · The results

The numbers that matter

First two months with Apto

Leads generated
44

Leads generated

Conversion rate
17.77%

Conversion rate

Cost per lead
$69.78

Cost per lead

In just two months of working with 40 Aesthetics, we generated over 20 ceramic coating bookings, high-ticket customers for the business. Each acquisition cost roughly $70 in ad spend, with potential returns exceeding ten times that per coating job. It's a strong return on investment, driven by targeted Google Ads that focused on high-intent customers actively searching for premium car care.

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