Digital Marketing For Electricians ⚡️
If you have your own electrical business, congratulations! You have likely taken years of hands-on experience working for someone else and applied it for your own benefit instead of someone else’s. Typically, this is why we applaud service-based businesses and hold them at a high standard. You’ve actually had to do the hard yards to get there and you can’t really fake that. Obviously, it’s not a smooth road looking for digital marketing services to bring in more customers (let alone starting your own business in the first place). With so many advertising platforms out there such as Google and Meta, it’s no surprise that digital marketing for electricians can become a grey area. Not only that, but there are so many self-proclaimed “digital marketing experts” out there who pitch their services without any experience in the industry. At Apto, we’ve worked across basically every service-based industry either as a team or individually.
Common problems for electricians
From our experience, there are many initial problems that electrical business owners face when it comes to scaling their business. First and foremost, inconsistent work is a nightmare. You may be running around like a headless chook one week doing multiple aircon installs, ceiling fans, smoke alarms, switchboards, hot water systems and only a few the next. Constant work is fantastic until it becomes inconsistent. This can happen when you rely solely on word-of-mouth referrals, which can lead to unpredictable leads and revenue. Inconsistent work can also make it challenging to plan ahead, hire employees, or expand your business.
Lack of online presence
Another problem electricians often face is a lack of online presence. Many electrical business owners do not have a website, or if they do, it may not be optimised for search engines. This can make it difficult for potential customers to find you online and can lead to missed opportunities. Even if you’re currently posting on Facebook or Instagram and seeing a significant amount of likes and comments, how many of those people are actually being converted to customers? If you have a website that is optimised for search engines, your business will show up when potential customers are searching for the services you offer. Additionally, Google Ads may be an option for your business if you’re looking to gain a significant amount of enquiries for your services in a short amount of time. With Google Ads, you can maximise phone calls, form enquiries, or website visits to try and gain as many new customers as possible. However, it’s important to figure out what your long-term goals are for your business before you make a choice on your digital marketing strategy. Luckily, we are here to help! If this is something you may be interested in, please don’t hesitate to contact us here!
Difficulty standing out from competitors
When it comes to electrical services, there is no shortage of competition. With so many businesses offering similar services, it can be difficult to stand out from the crowd. Without a clear digital marketing strategy, it's easy to get lost in the sea of competition.
Your competitors may be offering the same services, but with a strong digital marketing strategy, you can showcase what makes your business unique. For example, maybe you specialise in a certain type of electrical work or use eco-friendly materials. These unique selling points can help you differentiate yourself from your competition and attract potential customers who value those qualities.
If you don't have a clear digital marketing strategy, potential customers may not even be aware of these unique selling points. As a result, they may choose to work with your competitors who have a stronger online presence and can clearly communicate their value proposition.
In order to succeed in the competitive industry of electrical services, it's crucial to have a strong digital marketing strategy that showcases your unique selling points and sets you apart from your competition.
Limited marketing budget
For small business owners, including electrical businesses, it's crucial to prioritise marketing efforts and allocate resources effectively. Digital marketing can be costly, and if you're not careful, you may end up spending more money than necessary on channels that don't yield significant results. This is why it's essential to focus on maximising your return on investment (ROI) and choosing the right marketing channels to invest in.
With limited resources, it's important to carefully evaluate which channels will yield the highest ROI. This requires an understanding of your target audience and which channels they are most active on. For example, social media advertising can be an effective way to reach a broader audience, but it may not be the most efficient channel for a business that primarily caters to commercial clients. In contrast, investing in search engine optimisation (SEO) can be more effective for targeting specific keywords and attracting local clients.
Overall, investing in digital marketing can be challenging for small business owners, but by prioritising your efforts and maximizing your ROI, you can make the most out of your marketing budget and attract more customers to your electrical business.
Lack of expertise in digital marketing
Finally, as an electrician, you likely have years of experience in your trade but may lack the expertise and knowledge in digital marketing. This can make it difficult to know where to start when it comes to creating a digital marketing strategy or executing campaigns effectively.
However, with the right guidance and support from a digital marketing agency like Apto, these problems can be addressed, and your electrical business can thrive online. Apto Digital offers a free-of-charge consultation to provide recommendations for your specific business needs based on your current situation. If you’d like to schedule in a chat, please don’t hesitate to contact us here.